You may still wonder why not just use social media to get in front of more people. I understand why you might think that social media is important. Everyone is telling you to focus on it. But social media is not a profit-producing activity. Social media does not provide direct leads. Those who use it as a prospecting technique are at home clicking buttons. Here's what I think about social media. When you're an agent posting on social media, how many other agents are posting in your city, in my city, 14,000 other agents are competing for that space. When people browse, they are exposed to any of those 14,000 agents online. posting on social media is kind of like throwing a listing on MLS and hoping somebody calls you. Social media is also not action based. You are sitting at home and spending a lot of time planning your social media not acting, you are waiting and hoping somebody reacts to something you post and reaches out. When you're at a door knocking you are literally taking steps to get those leads. It is action based and you can track your numbers. You can find out how many doors on how many conversations you need to have. As you nurture those relationships. When you door knock, you can directly track your results back to the steps you took in that community. You can see how many doors you needed to knock on to get each paycheck. I've been agents who were very popular on social media, but in reality, felt anxious and we're not growing their business. You want to be careful spending energy on social media, for this reason, the vanity metrics can be misleading and they can leave you feeling empty and unaccomplished for all your efforts. However, the opposite happens when you door knocks. The more you door-knock, the more fulfilled you become, because it leads to real connections and visible returns. When you see direct results from your actions, it fuels you forward in your game.