Is There Any Homework?
There isn’t any “mandatory homework” in this course. After you learn the theory behind certain real estate actions and strategies, you’ll be given action steps or exercises. It’s up to you to complete them. It’s always up to you to do the work. It’s up to you to hold yourself accountable and do the work.

My Story & Story of Agent Renovation

I'm Ashley Nielsen and welcome to Agent Renovation.

Before this current evolution into Agent Renovation, it was just Ashley.

And the first thing for you to know about me is that I don't see real estate or the job and role of a realtor the way most other people see it. When I look at the world of real estate, I see possibilities for strategizing in every area of the industry.

When I started out in real estate, no one ever taught me it was a game though. I figured it out, made my plan, and stayed committed. I wanted to escape the herd of agents in my city and rise to the top of the game. I decided that I didn’t even want to be in the same lane as the over 14,000 other agents in my city. Rather than competing with 14,000 other agents, I taught myself to compete with myself and keep leveling up my goals and achievements. The only thing I was competing against was my own wins.  When I figured out that game, all I had to do was put one step in front of the other. I put my head down and took one step forward each day while keeping my eyes on my goals and began reaching my real estate goals, one after another.

Then, when I wanted to switch lanes to where I could play at a much higher level, I decided to open my own office and raise my own team. I had already started my other brand, Soul Renovation, and I wanted to bring some of that spirit to raising the vibration and level of my real estate game. I was stepping into my own lane where I could set the rules, running my own office using everything I had learned and mastered in real estate up until that point. Challenging and competing with myself, I had accomplished goals and implemented strategies in my own real estate game. With my office, I wanted to elevate my real estate game to a new level, training other agents to do the same for themselves. That's when I started to not only look at the real estate game as my game but when I started to look at it from an overview perspective as being the bigger real estate game that anyone could learn to play. Opening that office took my game to new heights, but in different ways than I expected. It actually taught me how to deliver the ideas around my strategies and real estate gamification in a way that it could land for other agents.

Basically, I went through three stages of evolution in my game. I learned the lessons and gamification myself. Then I learned to implement strategies in my own game. Then, lastly. I had to learn how to teach others through my lessons so that they could implement the strategies in their agent game. Ultimately, I was able to raise a team of agents, some of whom had never sold real estate ever before in their lives, and turn them into highly profitable, extremely successful door knocking pros.

Opening up an office and training other agents, I learned a lifetime of real estate knowledge and it crystalized my view of real estate as a game. And through trial and error, I learned the best way to teach other agents how to play this game. Over the last five years with my office, I’ve had the ability to execute and test my strategies on a larger scale with agents of varied age, experience and personalities as well as in a fluctuating market. That gave me the ability to study and learn what consistently works even more than when I was just applying any of this on my own. I had an army of agent soldiers on the ground testing what I was teaching. With that large number of agents bringing me back data, I could get an even better read on all of the strategies. I could see what went right and what went wrong. I could see what material got them in the door and what material got the door slammed. At one point, I had 13 agents on the ground knocking every day, bringing me back all that information. I had the numbers to be able to look at the math and the metrics of door knocking on such a large scale while also being able to break things down very precisely. I learned how to craft rules, strategies and a bigger vision in the real estate game (literally with my own unique visual CRM system). I learned to break it all down into the steps everyone could understand so that they could see where and how they could pass levels in the game. I mastered the real estate game on an entirely new level and in a way that helped agents at any level in their game.

All of that raised me to the top of my game, and now my experience and my knowledge of the industry is most relevant to teaching you to master your game. I now clearly see how it all was my training camp for writing this course for you.

All of that agent training was necessary for me to arrive full circle at being this teacher for you. It taught me how to win big in the real estate game, but more importantly it has allowed me to teach you how to win big in your game. I love what I learned, but I’ll be honest. Learning all of those lessons cost me easily half a million dollars. I don’t want you to have to put in that kind of investment, or have to open your own office and raise a team, to get these lessons. That’s why I have now taken the step to launch realtor-specific online training courses. Every single course and lesson is based on practical learning from my own agent life and from years training other agents to build or transform their real estate approach from the ground up in order to win in the game. I’ve mastered the game and how to share the game’s best strategies.

Agent Renovation’s mission is to help you figure out and meet your goals without having to put in a mammoth investment in the game the way I did. I’ve created Agent Renovation so that you can quickly get laser focused on your real estate goals and how to execute them. I’ve put all the pieces together as a blueprint for you to follow step-by-step in your real estate game. You just need to follow along as if you’re working your way down a checklist, and then do the work.

I’m here with my story and my approach to remind you that it’s time to stop playing small in your real estate game.

Once you see real estate the way I do and approach it as a game, you will never again see your agent life in the same way again. Trust that you are about to put on a new pair of glasses that are never going to come off!

And when you put in the work and push through the difficult moments as you start out, trust me - the other side is worth it. I’m here to show you what is possible!

Why am I sharing my door knocking secrets with you? 

I’ve always felt bad for new agents. Real estate licensing teaches little about what to do once you are licensed. You are trained on so many things that do not directly apply to YOUR job. For example, mortgages. You’re trained on mortgages but you can’t actually talk about them. You aren’t a mortgage broker.

When you are preparing to become a real estate agent, you are not trained on actual prospecting. Yet, you need to learn how to generate actual business.But for that, standard training programs leave high and dry. 

Unfortunately, there are so many online gurus with gimmick ideas. They might even promise you the moon. They know you want to make money. But I don’t want you to fall for any of these gimmicks. There is no shortcut to success. There’s simple ways to win the real estate game by doing the work. And I’ve learned that door knocking is one of the BEST ways to do the work. I want to share with you the power of door knocking, and how it can turn into massive sales. When you learn the door knocking game and its strategies, you’ll be able to level up your entire real estate game.

My mission is for you to become successful. I don’t want you to start and then fall out of the game because you don’t know how to play it. I want to save you from spinning your wheels while you try to get going. I’ve gone out, done the work, learned the lessons, and calculated the math. I can tell you how and what to do to get your next listing. I’ve tracked every step I’ve ever taken since day one. So now I can teach you how to replicate my processes and systems. I’m also going to teach you how to build a vision, strategize, and game play in every area so that you can execute your goals. With the Agent Renovation system and steps, I am here to save you your most valuable resources: time, energy, and money.

 

I want to teach what you don’t get anywhere else when you are learning to be an agent. I want to teach you the moves that I know are effective AND profit-producing. I don't want you to have to go through all of the trials and errors. I’ve already done that for you. Making mistakes is part of learning, but I want to save you some of the classic mistakes. I also want to save you the cost of these lessons. I’ve spent probably half a million dollars learning the lessons, but I don’t want YOU to have to learn the expensive way.  I want you to start winning sooner so that you can build positive momentum forward. When done right, you’ll see that working in real estate can be very fulfilling.

Agent Renovation is full of winning strategies. When YOU work on what you learn here, IT will all work for you. And when you start winning,  it will inspire you to keep going. And you’ll keep leveling up your game. And your life.

 

Consider me your go-to girl for gamified real estate and action plans! In this course, I’m giving you the tools to succeed. You’re getting real step-by-step strategies, checklists and tracking methods.  

This course is going to give you what you’ve been missing so far in your game. Everyone else out there only gives you one piece of the puzzle at a time. And they usually don’t give you the piece you really need to win.  They usually just teach you the same concepts again and again. No one is teaching you how to take action. Agent Renovation gives you action plans you can use to put dollars in your pocket. Because I really want you to win at your real estate game. 

On Real Estate Reality TV Shows:

Real estate is not as tricky as you may think. The steps to becoming a successful agent haven't really changed. Technology in real estate may have evolved but the fundamentals of how to become a successful agent haven’t. It doesn’t matter how technologically savvy you are, you need leads. So to become a successful agent, you need to become a master at prospecting new leads.  

In the beginning, everyone who gets into real estate has the same AHA moment. They think they can do it better. They try all sorts of ‘new’ tactics to prospect before failing. They then fall back on the basics that work. Real estate is not a place to reinvent the wheel. The way to get ahead in this game is to do what’s always been done and what’s always worked. And the prospecting fundamentals that work for successful agents include door knocking.

I get it though, you  are new and eager. You watch Selling Sunset. You watch Million Dollar Listings. You did your part. You went to real estate school. You passed the exam. And now you are ready to go after it. You want to list those luxury homes, get big paychecks, and drive fancy vehicles just like the agents you’ve watched on television. Those shows highlight that when you win in the real estate game, you win large. But those shows don’t show you the work that goes into rising to that level.  

I am here to tell you that you can get to that level too. All of that is possible in real life. But you get there by doing the work. Yes, you have much more work to do. Passing the exam was just the beginning. To achieve your personal goals, you must face reality. And that’s something very different than the curated reality you have been watching on television. 

As a top producer, there’s one thing I know to be true. Anyone sitting at the top deserves their place there. Every top producer paid a price in the beginning. They got up and did their part. They door-knocked until their feet bled or dialed until their phone died. They went out and made it happen. If you want to arrive at that top stop, the spot you’ve been dreaming about ever since you first watched those reality shows, you need to step into your game and do your work.

 Now it’s time to play the game to pass your levels.  

 

The number one common denominator of all successful agents is that they did the things others didn’t want to do. Because guess what? At the end of the day, anyone who looks talented in real estate is just skilled in the game. The agents at the top aren’t necessarily the smartest or the most charismatic. They’re the ones who are most skilled at what matters in the game.

This Course Is For Any Agent, Any Level

Who exactly is this course for?

This course will benefit you if you are:

An agent without a client referral network
An agent with no sphere of influence, 

An agent with limited resources to start the game, 

An agent without a prospecting plan, 

An agent facing difficult market conditions or financial troubles, 

An agent wanting to master your prospecting skills.

And even if you are an agent who wants to reach the top, this door knocking course can get you there. 

 

I have often joked I could train a 15-year-old to do my job. I'm not joking. I could. To become a great real estate agent, to make it to the top, you simply need to be likable and have a strategic action. That’s it. There is nothing else to it. If you want to be #1, follow the steps and strategies.

What If You Are New To Door Knocking? 

Even if you are at the beginning of your game, you have to start somewhere. And this course starts you off making the right moves from the very beginning. So don’t be afraid to get started. And don’t be afraid of any challenges in the game. The more you overcome challenges, the stronger you’ll get in this game. And I’ll show you exactly how to face them. 

I get it though. Door knocking can be intimidating if you are inexperienced at it. It’s easy to run out of time, energy, and money if you try to trial and error on your own.  Without guidance, it can take a long time to learn what you need to know. That’s why I’m teaching you this door knocking course. It takes away the need for trial and error. I want to give you a direct path to those golden doors.  

FAQ: Gamify Your Realtor Life - Gamification and Real Estate

Before I gamified my real estate career I used to be very hard on myself. I thought I wasn't doing enough each day. When I began tracking my wins and approaching my agent career as a game. I began leveling up in ways faster than before. That's why no gamification can help you to gamification breaks real estate down into levels so that you can see how and when to pass them. If you follow the same approach to being an agent, you will begin passing levels in your career to anyone who shows up and does the work and the game will start winning more in their game.

FAQ: Gamify To Become A Top Producer

If you want to arrive at that top stop, the spot you’ve been dreaming about ever since you first watched those reality shows, you need to step into your game and do your work.

 Now it’s time to play the game to pass your levels.  

The number one common denominator of all successful agents is that they did the things others didn’t want to do. Because guess what? At the end of the day, anyone who looks talented in real estate is just skilled in the game. The agents at the top aren’t necessarily the smartest or the most charismatic. They’re the ones who are most skilled at what matters in the game.

FAQ: How Long Does It Take To Become A Top Producer Realtor?

Many agents learn what to do but then never do it. To be a winner. You must implement what you learn and play to when no one else can do the work for you. How long it takes you to become successful in your game is 100% up to you. You will have to learn, practice and master the required skills to keep leveling up.

FAQ - How Much Could You Save Learning My Real Estate Secrets?

During the last five years, I have learned a lifetime of real estate knowledge. I have executed and tested my strategies on a large scale. With agents of varying age, experience personalities, and a fluctuating market. I love what I learned. But honestly, these were expensive lessons. Learning all of this easily cost me half a million dollars. And I do not want you to have to put in that kind of investment to learn the same thing. And you don't need to, you don't need to open your own office and raise a team to learn it either. That's why I now have taken the steps of launching these agent training courses. Every single course and lesson is based on practical learning from my own ancient life. Basically, I went through three stages of my game evolution. I learned all the lessons and gamification myself. Then I learned to implement my strategies in my own game. Finally, I learned how to teach others those lessons and strategies. Ultimately, I raised a team of agents, some of whom had never sold real estate before ever in their lives and turn them into highly profitable door knockers. Now I look at my real estate game as a game that any agent can learn to play. I've created agent renovations so that you can get laser focused on meeting your real estate goals. I put all the pieces together as a playbook for you to follow step by step in your real estate game. You just need to follow along like you're working down a checklist.

FAQ: Main Takeaways: Door Knocking Master Class

Takeaways

In this course, here’s a summary of key takeaways:
You’ll learn to view real estate as a game and how to play it to your advantage.
You’ll learn what your part is in the game.

You’ll learn how to strategize around your real estate goals.

You’ll learn how to track your progress and wins.

You’ll learn to hold yourself accountable.

You’ll learn how to become immune to rejection or fluctuating market conditions.

You’ll learn to retrain your mind about to winning.

And above all you’ll learn to level up and earn more in your game! 

FAQ: Real Estate Myths

The funny thing is that a lot of people seem to think that the route to winning is building things big. They want a big team or a big office. You don't need to do any of that. As somebody who has done not and literally paid the price for it, let me tell you, those are not the moves that will lead to the biggest wins. Those moves might feed your ego or outward image, but they won't feed your bank account. I've done the math and the winning plan is always door knocking. Your profit in the game goes up, the more often you hit the ground door knocking. Driving your game with door knocking is where you'll meet the most success and rise to the highest levels. Think of door knocking as a $30,000 Trick or treat. Knock Knock jackpot.

Real Estate Strategies and Secrets

I wanted to escape the herd of agents in my study. So I taught myself to compete against myself. This allowed me to level up my goals and achievements in ways that weren't possible before. The only thing I competed against was my own wins. Instead of competing with other agents, I kept looking at my own game and how well I was doing in it. Eventually, I wanted to switch lanes again to play at a higher level. I wanted to open my own real estate office and have my own team. When I opened my office, I learned how to craft rules, strategies, and a bigger real estate game vision. Literally with my map system. I learned to break it all down into steps that anybody could understand. I mastered the real estate game on an entirely new level, in a way that helps agents at any level in their game. During the last five years, I have learned a lifetime of real estate knowledge. I have executed and tested my strategies on a large scale, with agents of varying age, experience, personalities, and a fluctuating market. At one point I had 13 agents on the ground, knocking every day for me, I'm bringing back the data, I could do exact calculations and overall I was able to see which strategies consistently worked in their game. It wasn't about my personal game anymore.

FAQ: What Does The Door Knocking Master Class Include?

This course is packed with every strategy I've ever used. It has action steps for you to master prospecting and take your door knocking prospecting game to the next level. Each module has various action steps, printable materials or exercises to supplement the lessons. These are all designed to help you follow along and keep track of the steps or strategies in the game. The video lessons are mainly theory and knowledge. Overall, 80% of this course is on strategy and planning and 20% is on execution. When you plan well action plans are much easier to execute. That is when the true magic begins because it's when you start to see wins and results. In real estate. Let's be honest here wins mean dollars in your pocket, and every one of those dollars is going to keep you inspired to keep going in the game. This agent renovation course is unlike any courses out there. I'm showing you exactly how I built my real estate game using door knocking and a visual CRM.

FAQ: Why Agent Renovation 

You may be wondering why agent renovation as a name here's the simplest story there is the name agent renovation literally means what it says. on every level I have renovated my agent life with gamification. But the truth is that I had no idea I would be starting something this big the day I started gamifying my agent life now agent renovation is based on everything I've done and learned myself during that shift. Using all of the knowledge I share here, you'll be able to renovate your agent life to you'll set yourself up to win and achieve more than you ever imagined possible.

FAQ: Winning Skills For Realtors

The number one common denominator of all successful agents is that they did the things other people didn't want to do. They door knocked until their feet blind or they dialed until their phones died. Because guess what, at the end of the day, anyone who looks talented in real estate is just skilled in the game. The agents at the top aren't necessarily the smartest or the most charismatic. They're the ones who are the most skilled at what matters in the game.

FAQ: Gamify Your Realtor Life - Gamification and Real Estate

Before I gamified my real estate career I used to be very hard on myself. I thought I wasn't doing enough each day. When I began tracking my wins and approaching my agent career as a game. I began leveling up in ways faster than before. That's why no gamification can help you to gamification breaks real estate down into levels so that you can see how and when to pass them. If you follow the same approach to being an agent, you will begin passing levels in your career to anyone who shows up and does the work and the game will start winning more in their game.